For the „Contactless“ campaign, we collaborated with Skapto Burgers and ozone.bg to engage consumers aged 16 to 25. Over two months, Skapto distributed 5 Gum samples with online orders and in-restaurant visits across Sofia and Plovdiv, reaching thousands of customers. Simultaneously, ozone.bg delivered samples nationwide with every gaming category order, effectively targeting a broad audience in Bulgaria’s largest cities.

For the „Direct“ campaign, we activated a dynamic festival presence, with promoters engaging visitors at major events like Solar Summer in Plovdiv and Burgas and Arte Festival in Velingrad. Attendees received gum samples and participated in a quick game via a QR code on a leaflet, with instant prizes and valuable feedback.

The campaign successfully reached tens of thousands, with participants praising the engaging activities and enjoying the gum’s long-lasting flavor.