For the launch of Ballantine’s 7, the newest addition to the iconic whiskey brand, we collaborated with a leading organization in Bulgaria’s underground electronic music scene to host an unforgettable Boiler Room party. The event drew over 1,000 attendees, all eager to experience the blend of music and fine whiskey.

We transformed an industrial warehouse into a vibrant party venue, completed with fully decorated entrance, bar zones, and lounge areas. Our team provided comprehensive support, including logistics, promo staff, and all the necessary equipment. A dedicated crew captured the night through photos and video, ensuring the event’s highlights would be remembered.

The evening was a perfect mix of electrifying music, Ballantine’s 7 served in various forms—shots, cocktails, neat—and an atmosphere that truly celebrated the launch of this new product line.