For Ballantine’s, we developed a nationwide campaign centered around the „No Wrong Way“ message, specifically targeting young millennials (25-45). Our strategy featured a three-month off-trade activation with purchase-driven mechanics, monthly giveaways, and eye-catching in-store displays designed to maximize brand visibility.

We created a dedicated campaign website with detailed promo information, gift registration, and bonus challenges, further amplified through integrated social media efforts. Trendy prizes, including tech gadgets and Ballantine’s products, were carefully selected to resonate with our audience.

In-store branding played a crucial role in the campaign’s success. We produced custom neckhangers with QR codes, and designed branded pallet zones, gondolas, floor stickers, and posters, ensuring consistent brand communication across all retail touchpoints. This comprehensive campaign effectively drove sales, strengthened Ballantine’s off-trade presence, and reinforced its connection with the millennial audience.