For the launch of Ballantine’s 7, we executed various on-trade activations across outlets in Sofia and Blagoevgrad. Customers were invited to try Ballantine’s 7, purchase a drink, and participate in an interactive promotion. Using a tablet app that we developed, they could scratch a digital card to win prizes.
We provided a branded bar module, along with all decorations and promotional materials, to set the stage for a successful sampling. Our team handled everything, from recruiting hostesses to managing logistics, ensuring smooth execution. The campaign effectively introduced Ballantine’s 7, delivering a memorable and engaging experience.