Batiste is a well-established brand in Bulgaria, so we sought a creative approach to attract new customers. Collaborating with the client, we decided to focus on sampling in the largest maternity clinics. Each new mother received a Batiste sample and a leaflet explaining the correct use of dry shampoo – an essential product during their stay in the clinic.

The response was overwhelmingly positive, allowing us to be part of one of the happiest moments in a woman’s life. Additionally, we participated in a school for parents, where we distributed samples to ensure future mothers were prepared when the time came to visit the clinic.