At our agency, we pride ourselves on creative and effective sampling strategies. For Batiste, we identified sport centers as key locations where dry shampoo could be most beneficial. We partnered with leading fitness clubs in Sofia, Plovdiv, and Stara Zagora to introduce the brand directly to their members.

By transforming receptionists into brand ambassadors, we ensured that each visitor received personalized guidance on using Batiste, along with samples and informative leaflets. This approach not only built trust but also fostered strong brand connections.

To further reinforce brand presence, we leveraged in-center screens to broadcast Batiste’s TV commercial, keeping the brand top of mind as people trained. The result? A successful campaign where consumers left with both the brand in mind and a sample in hand.