• Our Office
  • Bul. Aleksandar Dondukov 54 B,
    Sofia, Bulgaria

Bioten · NutriCalcium Campaign: Engaging Brand Ambassadors

Year

2023

Brand

Bioten

Clients

Sarantis

About the project

For Bioten, we executed a powerful campaign to promote NutriCalcium cosmetics, targeting women over 50. We created a YouTube series featuring three well-known brand ambassadors—comedy actresses and a journalist—whose stories resonated with the audience. Each three-minute video addressed the question, „What has changed since I turned 50?“ in a relatable, light-hearted way.

Our team handled the entire production process, from concept and script development to filming and post-production. The videos successfully supported a broader TV campaign, driving significant engagement on social media and YouTube, with the client praising the final outcome.

What we did