In 2025, we significantly expanded Bioten’s presence by increasing both the number and duration of our activations, and by introducing the brand to DM stores for the first time. A major highlight of the year was the complete transformation of the Bioten corner, redesigned to showcase the new serum line — Dermocycling.

Our team produced custom illuminated, life‑size product installations, refreshed the visual identity with a vibrant carpet, and rebranded the existing walls and counters to align with the new campaign. To complete the experience, our promoters were dressed in elegant dresses that reflected the refined aesthetic of the activation.

We secured prime locations within the malls, where our beauty advisors engaged shoppers, demonstrated the benefits of Bioten products, and offered complimentary gifts to customers who purchased the new serum line from Lilly & DM. Our friendly hostesses actively invited mall‑goers to test the products and participate in the promotional activities.

In addition to our skilled promotional team, we provided a professional dermatologist who offered expert consultations and performed on‑the‑spot skin‑moisture measurements, adding credibility and value to the overall consumer experience.