For Four Roses, we designed and executed an impactful awareness campaign during late November and early December. Our work began with developing the initial strategy and concept, including several versions of key visuals (KV) and campaign headlines. After collaborating with the client, we finalized the most effective visual and headline.

The campaign was featured on billboards and scrollers throughout Sofia. Additionally, we creatively branded a chimney near Tsarigradsko Shose, producing a distinctive outdoor format that reinforced the Four Roses brand.