For Four Roses Bourbon, we crafted a unique campaign with The Comedy Club, Bulgaria’s top stand-up venue, to connect with a younger audience. Over 12 weeks, we branded comedy nights as „Stories with a Twist Beginning,“ where comedians humorously integrated Four Roses into their acts. Two popular comedians served as brand ambassadors, featured in key visuals and promoting the bourbon.

The campaign ran from late November to mid-February, capitalizing on the festive season. We installed a Four Roses-themed bar in the club, offering special cocktails with witty names. Promotional materials and hostesses ensured maximum brand visibility.

Beyond the club, the campaign gained traction through strong social media support, with branded content shared across TikTok, Facebook, and Instagram. The result was a memorable and impactful campaign that successfully engaged and entertained the target audience while boosting brand visibility.