Four Roses Bourbon established a strong and engaging presence at Whiskey Fest Sofia, using an attractive, well-positioned spot to communicate the brand’s core benefits, values, and key reasons to choose and love Four Roses. The activation was designed to increase brand awareness among whiskey lovers and successfully brought the brand into consideration of new consumers.

Ahead of the festival, visibility was amplified through coordinated Facebook and Instagram promotions, as well as a dedicated Festival Booklet page. On-site, the stand stood out with custom visual projected on the wall behind the bar and a newly produced fabric wall featuring updated brand visuals, creating a polished and memorable environment.

A professional hostess and bartender guided visitors through the experience, offering three varieties of Four Roses served neat, alongside a special Four Roses Old Fashioned cocktail, which quickly became the best-selling SKU at the bar. The combination of strong storytelling, premium serves, and a welcoming atmosphere ensured high engagement and a lasting impression throughout the festival.