We organized a premium presentation of Fuji Japanese Whisky during the unveiling of the new interior concept at Umami Restaurant, creating an immersive brand experience that complemented the venue’s refined Japanese aesthetic. The activation continued across three dedicated Fuji Nights, offering guests an extended opportunity to explore the whisky’s character.

A professional bartender crafted signature Fuji cocktails exclusively for the event, while a Japanese‑style hostess welcomed guests, introduced the drinks, and guided them through the tasting experience.

To elevate the brand presence within the venue, we also produced a custom display pedestal for the Fuji glorifier, ensuring a striking and cohesive visual highlight throughout the activation.