Fuji Whisky showcased the essence of Japanese craftsmanship with a dedicated promo stand at Whiskey Fest Sofia, held over three days in the fall of 2025. Prior to the event, awareness was successfully built through a coordinated communication campaign including a Facebook post, Instagram post, and a dedicated Digital Booklet page.

At the festival, the brand presence was elevated with custom visuals projected on the wall behind the bar. Fuji corner featured a professional bartender and a hostess dressed in Japanese style, reinforcing the authenticity and elegance of the brand experience.

Visitors were invited to enjoy a degustation of three signature Fuji whiskies, complemented by a chocolate treat for each client. The stand attracted a lot of interest and received high appreciation from customers, resulting in very strong sales performance – with almost 600 drinks sold over the three-day event.