We executed the Orbit Refreshers sampling campaign at various Fantastico locations, handling everything from promo outfits and corner setup to hostess coordination and survey app development.
Shoppers were given two samples after completing a brief survey. The activation was well-received, with positive feedback and strong engagement. Many customers enjoyed the refreshing taste, with some trying the product for the first time.
The campaign met its goals, distributing around 14,000 samples in October and effectively boosting product awareness and consumer interest.