In 2023, part of our strategy on building brand awareness and creating an emotional connection for Ouzo Mini was to create a fun beach activation. We introduced a human-sized Jenga game at beaches where Ouzo Mini was already present in restaurants and bars, attracting beachgoers to play and win a bottle of Ouzo Mini.

The activation spanned major seaside resorts and cities, supported by branded beach flags and promo hostesses in Ouzo Mini attire. The Jenga game became a memorable highlight, reinforcing brand recognition.

The campaign’s success led to an expanded activation in 2024, with more outlets and improved Jenga sets, enabling simultaneous activations during peak times. Our comprehensive support ensured the campaign’s continued success.