Ouzo Mini launched a successful KA summer activation aimed at keeping consumers engaged for a longer period during the high season and increasing repetitive purchases. Running for two months, the campaign built on the strong results from 2023 with new mechanics and a refreshed website – ouzomini.bg.

Consumers participated by buying Ouzo Mini for a minimum of 16 BGN, registering their receipt online, and entering a draw for attractive prizes such as a portable speaker, smart watch, and wireless headphones. To support in-store visibility, 20,000 promotional bottle neckhangers were produced.

An interactive tic-tac-toe game on the website encouraged users to stay engaged after registration, while two social media posts supported the activation – one announcing winners and one boosting participation. The campaign achieved very strong registration results, confirming its effectiveness.