We led a Snickers Creamy sampling campaign in one of Bulgaria’s largest supermarket chain, „Fantastiko“, strategically targeting young audiences at peak shopping hours. Positioned near the checkout, our colorful promo corner and brand ambassadors engaged customers, offering Snickers Creamy samples in exchange for completing a brief survey.

Our responsibilities included team management, branded outfits, promo corner setup, app programming, creative concept, design, and logistics. Over October and November, the activation reached more than 7,000 people, effectively introducing them to Snickers Creamy.