The Snickers Crisp Activation Campaign 2021 was a vibrant collaboration between inflow and Snickers, designed to launch Snickers Crisp across Bulgaria. We led the campaign at major events like Spice Music Festival, Street Food & Art Festival, and ARTE Festival, aiming to distribute 20,000 samples.

The campaign surpassed expectations, reaching over 29,400 festival-goers, converting 11,400 into new buyers.

A major part of the activation was a QR-code-activated game leading to a special landing page. The game aimed at prolonging the experience with the brand and guaranteed it was easily remembered and recalled in the long-term. We covered every detail from concept to execution – promo teams, full branding, print materials, app and landing page development, etc.