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    Sofia, Bulgaria

STR8 at Comic Con · Engaging the Anime & Gaming Community

Year

2023 & 2024

Brand

STR8 Game

Client

Sarantis Bulgaria

About the project

For two consecutive years, we’ve been a key part of Bulgaria’s largest Anime & Gaming festival, Comic Con. Our team crafted and executed the STR8 Game Concept, collaborating with Kitodar and his channel to enhance engagement both online and at the event. Partnering with ozone.bg, we offered exclusive vouchers as part of the game, which was accessible through a custom-branded app.

Attendees visited the STR8 zone, drew digital scratch cards, and registered for a PS5 giveaway. The branded corner and STR8 WOW zone were designed to attract attention, while hostesses, styled by a professional hairdresser and makeup artist, added a special touch. A photographer and videographer captured the event’s highlights, ensuring a memorable experience for all.

What we did