For STR8, we organized an engaging outdoor event in the heart of Sofia, near NDK, under the slogan „Spray Your Truth“. Aimed at Gen Z men, the event was designed to boost brand visibility and recognition through a fun and interactive experience.

We set up a lively promo zone featuring flags, a WOW zone, and a 360-degree camera. People were invited to test STR8’s signature aromas and record a 360-degree video with a custom STR8 frame. Everyone who participated received a sample and an exclusive sticker.
Our hostesses, dressed in branded T-shirts, caught the attention in a busy pedestrian area. We managed every aspect of the event—from design and production to logistics and staffing—ensuring a memorable and impactful experience that resonated with the „Spray Your Truth“ message.