For STR8, we developed a fully custom 7 WOW zones designed to stand out in large retail environments and reflect the bold dentity of the brand. Starting from scratch, we refined the brief through visual references and creative proposals, then built a complete concept aligned with STR8’s brand guidelines.

Our team delivered an end‑to‑end solution — design, 3D modeling, production, technical support, and storage. The result was a striking, high‑impact retail installation that enhanced visibility, encouraged shopper engagement, and became a key asset for multiple in‑store & event activations.

In the following years, we continued to evolve the STR8 WOW zones by rebranding them according to each new fragrance launch. Our team ensured that every installation remained visually aligned with the latest campaign direction and maintained the zones in impeccable condition across all retail locations. This long‑term support kept the STR8 presence fresh, bold, and consistently engaging for shoppers.