We supported Sarantis Bulgaria in the execution of a nationwide gift‑with‑purchase campaign across traditional stores (in 2023) and Lilly Drogerie stores (2024) in December. The activation encouraged customers to purchase selected STR8, B.U., C‑THRU and ELODE products, after which they received a scratch card with the chance to win instant prizes.

The prize pool included 2,000 branded products each of the years and 5 Apple Watch SE devices in 2024, distributed directly in participating stores. The campaign was available exclusively in physical Lilly locations and followed a clear, customer‑friendly participation mechanism.

The entire in‑store execution relied on our promotional team and hostesses, who ensured smooth communication with shoppers, guided them through the participation steps, and maintained a consistent and engaging brand presence throughout the campaign.